Grace Imaging takes special steps to make your label stand out above the competition.
“Do you need a shiny metallic look to your label, but using foils and plates are a bit outside of the budget?” There is a solution! The technique involves using metallic BOPP (biaxially-oriented polypropylene) base material and “white plating.” We get asked almost daily about how this process works, so we wanted to take the time and educate you on this feature. In white plating, we start with using bright silver poly material as the base material. Our artist skillfully identifies and masks areas of the label that need to stay shiny from the rest of the artwork. Once the different areas have been separated, we have the ability to apply different shades with a rich metallic effect without needing special foils. Next, we print white ink over the areas of the label that is not shiny, creating the white plate ink block. Finally, we print the design by using our 7-color process. The areas that are not covered with the white ink layer will have transparent ink covering the silver poly color to give the metallic appearance. For example, if you are looking for a gold look, we print yellow on top of the silver base material or if we print an orange shade on silver this will give a metallic copper appearance.
Grace Imaging’s white plating process can make your labels amazing, amazingly fast.
A few limitations exist when using this process. Bright silver poly is a smooth film, so you will not get a textured feel, nor can it be embossed. If your label calls for a textured foil stamped specialty paper or an embossed (raised) image area, Grace Imaging is very equipped to serve you. Our goal is to educate our customer’s on their options and to help them make the right decision. Grace Imaging can print with real hot stamp metallic foils if requested, making your label look fabulous. Hot stamping is especially useful in the Wine and Spirits markets where textured stocks are preferred and have the ability to emboss.