Cheõlita Jams and Spices is a Florida company based on traditional Mexican salsa recipes with a twist. When founder of the company, Toby, saw his wife’s traditional mexican salsa recipes, he decided to use his culinary skills to perfect them and add something special.
When Cheõlita Jams and Spices became part of the Grace family, Toby brought his original label design to us and asked for some guidance in some revisions. Grace was happy to help! Without changing the base design and concepts of Cheõlita’s labels, Grace was able to make the labels more clear and legible for customers.
Our design team changed some of the background and font colors and rearranged some of the words for a better flow. The results were beautiful and is still the design that is used today. With Grace’s help, Cheõlita’s labels went from good to great!
For their red tomato salsa, we rearranged some of the wording and lightened the lettering to make it easier for customers to read.
For their mango peach salsa label, we changed the background color to a more “peachy” color and rearranged some of the lettering.